Brand Evolution | Riskified

✒ Riskified is one of the world's most advanced eCommerce fraud protection solution for merchants. Their platform is powered by machine learning and AI, meaning it learns from every interaction. With every fraudster blocked, the platform learns those new tactics and gets more powerful.

The client had previously approached a previous agency for a brand evolution, but they were dissatisfied with the results. Turning to Transiris, they asked for a new approach to the brand, as well as a revamping of their tagline and a companion campaign to launch the new brand. 

Drawing upon my skill in brand development, I worked with a team of art directors to build the client a revitalised new brand, bringing in elements of their logo to create a look and feel that could exist just as easily on digital as on an exhibition booth. Alongside this new brand, we built a creative campaign using clever, bold headlines to reinforce the power of the client's product.

Client: Riskified
Designer/Art Director: Zoe Perry
Company: Retina/Transiris