Every Journey Starts A Story Social | Caledonian MacBrayne

✒ Caledonian MacBrayne, usually shortened to CalMac, is the major operator of passenger and vehicle ferries, and ferry services, between the mainland of Scotland and 22 of the major islands on Scotland's west coast.

CalMac Ferries were taking their campaign 'Every Journey Starts A Story' onto social media. The campaign, which embodies the idea that stepping onto a CalMac ferry leads to adventure and a great story to tell, had been run on OOH, and online, but hadn't been on social media. 

Using the core design principles and propositions that had been developed for the original campaign, I created assets for Facebook Carousels and Instagram Stories, creating stories based around some of the trips that CalMac offered.

Client: Caledonian MacBrayne
Designer: Mark Hulmes
Company: Frame Agency