Creativity in an AI World | Frontify

✒ Frontify had just partnered with AdWeek to produce a market report on the state of creativity, surveying 200 marketing leaders from brands and agencies for their unfiltered thoughts, and one response that kept appearing was that AI was changing the nature of creativity.

Inspired by this, I conceptualised and creatively led this new project, taking a closer look at how creativity can exist—and even thrive—in a world of generative AI. We reached out to agencies, brands, and independent creatives and learned how they're using AI to elevate their creativity, rather than to replace it.

As the flagship content piece, I created Creativity in an AI World, interspersing their wisdom with my explorations, and released this in conjunction with each interview in full. Each creative had a unique perspective that we explored; some highlighting the inherent need for human expression, others looking at AI's capability to help with tech stacks. 

We also created a complete marketing campaign, capitalising on the buzz that our AdWeek report had generated and generating new interest with Its Nice That and Marketing Beat, as well as French site Newsletter BDM and DACH site Morgenpost.

Interviews:

• Natalie Schwartz (Canva)
• Gwen Lafage (Sinch)
• Cam Brandow (Freelance brand strategist)
• Paul Woodvine (Dragon Rouge)
• Erik Wankerl & Nicole Adelt (redpepper)
• Kalle Hellzén (Artist)
• Alex Peacock (RAPP)

Client: Frontify
Designer: Albert Gjerjaj