LawyerIQ | Esquire Bank

✒ Esquire Bank is a full-service commercial bank serving professional service firms, law professionals, small to mid-sized businesses, and individuals. Their focus is on creating technology-driven case cost solutions for law firms.

As the pandemic changed the legal landscape and created new challenges for the professionals therein, Esquire Bank approached us to help the create and market a new service; a repository of resources and expert advice. Our challenge was to create a name, a look and feel, and an ad campaign for this service.

I was the lead copywriter for this client and had worked on case studies, e-books, DM communication and previous concepts for them, so I was well suited to approach this with precision. I developed the name LawyerIQ, with the tagline 'LawyerIQ means business', and along with a designer we built a cohesive suite of executions, including website copy, a landing page, banners and a video.

Client: Esquire Bank
Designer: Scott Cowan
Videographer: Steven Peebles
Company: Retina/Transiris